A TRIBUTE TO THE SCUDERIA
FERRARI HP PIT CREW
Success isn’t achieved alone – it’s a team effort, on and off the track. It’s time to honour one of the driving forces behind the Scuderia Ferrari HP team.
We’re putting the pit crew into the spotlight; the world on the sidelines where milliseconds define outcomes – and persistence is everything.
Now, we’re loudly raising a glass to those who rise, together.
#IRiseWeRise
UNSUNG HEROES
We all know the drivers of the Scuderia Ferrari HP team – but do you know the spirits of those not in the driving seat? Led by inspirational Team Principal Fred Vasseur, the passion shared by the team in the pits pushes them to work in harmony as one.
Watch this space and keep up to date with the new partnership by following @ChivasRegal on Instagram.
CRAFTED BY
GEORGE THE POET
We thought that synchronicity as smooth as the pit crew’s deserves a poetic narrative to match. We enlisted acclaimed spoken word artist George Mpanga (known as George the Poet) to transform their physical feat into a poetic spectacle.
Working hand-in-hand with the Scuderia Ferrari HP team and drivers Charles Leclerc and Lewis Hamilton, George explores the unapologetic drive and unwavering dedication of the pit crew. Always drawn to stories of those rarely told, George expertly places the pit crew centre stage.
RAISE A GLASS
We’re raising a glass to celebrate with a Chivas Rosso cocktail.
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